New Community Campaign “Step Up!”

A new community campaign is calling for the region to ‘step up’. Dozens of community residents, local volunteers, regional CEO’s, elected officials and small business leaders gathered for the unveiling of a new community wide campaign called “I’m Stepping Up.”

The Heartland Partnership President &CEO, Jim McConoughey, revealed the details today saying “We are coming out of a very difficult economic period and this campaign gives people an outlet to share good news. It’s an opportunity for them to tell what they are doing to keep moving this region forward.” The campaign centers on a blue box that people are being encouraged to step up onto and tell their story. “We hope to see these blue boxes at a business’s front desk, at community events or even on someone’s front porch. We want the community to own this and step up.”

There is also a corresponding website at where you will find videos and testimonials of people stepping up along with ideas on how you can step up. AdCo Advertising volunteered to step up as part of the creative team for the campaign. Kevin Kizer, AdCo Advertising Creative Director, says the campaign was designed to be a grass roots effort with a very organic feel. “We want people to take it upon themselves to morph this campaign into whatever they want. Decorate the box, take pictures of it, video your employees and friends on it. Send it to us and we’ll put it on the website for everyone to see.”

Another component of the campaign is Project Pack the Place. Businesses and organizations will be asked to ‘step up’ in 2010 and purchase a block of tickets to four great events throughout the year including the Peoria Chiefs, Wildlife Prairie State Park, Peoria Symphony Orchestra, and the Peoria Rivermen and help pack the place. Details will be available on the website. Rocky Vonachen, President of the Peoria Chief’s, says “This initiative will help boost the regional economy, increase community vibrancy and generate enthusiasm for the great entertainment venues of our region.”

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