The marketing department of Methodist Medical Center has received a 2012 Gold Aster Award hosted by Marketing Healthcare Today Magazine. The award was given for the “Imagine Imaging” brochure highlighting medical imaging services available at Methodist. The award was issued for the category of Physician Referrals-Hospitals 300-499 beds.
The Aster Awards is one of the largest national competitions of its kind and recognizes outstanding excellence in advertising and marketing efforts for the calendar year 2011. Nearly 3,000 entries were submitted from across the U.S., Canada and South America. Participants’ entries competed against similar-sized organizations in their category.
Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.