New York Times Best Selling Author Dan Heath to Speak at AAIM Employers’ Association Conference & Vendor Exhibition

Oct. 20 + 21 Event Focuses on Helping Businesses Navigate Change

Change is happening everyday; changes that reflect today’s unstable economy. Business owners and employees are facing catastrophic job loss, foreclosure and loss of retirement savings and revenue. So, how is everyone coping with these difficult changes, and is it possible to turn these changes into something positive for the community and business? AAIM Employers’ Association is providing the tools that managers, business owners and employees need for navigating change through its Strategic Directions Conference & Vendor Exhibition Oct. 20 in Peoria, IL and Oct. 21 in St. Louis, MO.

In addition to the vendor exhibition and informative breakout sessions, this year’s conference will feature a lunch and presentation from New York Times and Wall Street Journal bestselling author Dan Heath. Heath co-authored “Switch: How to Change Things When Change is Hard” with his brother Chip Heath. The brothers also authored bestselling “Made to Stick,” which was named the Best Business Book of the Year and spent 24 months on the BusinessWeek bestseller list.

“Dan and Chip Heath have done it again … Any leader looking to create change in his organization need not look beyond this little book. It is packed with examples and hands-on tools that will get you moving right away. And it is really a fun read.” BusinessWeek

Heath is a Senior Fellow at Duke University’s CASE center, which supports entrepreneurs who are fighting for social good. He is also a columnist for Fast Company magazine, and he has taught and consulted with organizations such as Microsoft, Philips, Vanguard, Macy’s, USAID, and the American Heart Association.

Peoria, IL: 7 a.m. – 3:30 p.m., Wednesday, Oct. 20, 2010, Peoria Civic Center, 201 SW Jefferson Ave., Peoria, IL 61602

Cost: Full Day “Strategic Directions” Conference Fees (includes morning refreshments and lunch): $195 AAIM EA Member, $275 Non-member, $100 Student. After October 13: $255 AAIM EA Member, $365 Non-member, $100 Students

Fees for Dan Heath’s presentation (includes lunch):
• $95 for AAIM EA Members; $125 for Non-Members
For more information and/or to register visit www.strategicdirectionsconference.com.

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