2011 Campaign Already Busy Behind the Scenes in Planning Stages

The Salvation Army will announce this year’s Tree of Lights Honorary Co-Chairs at its October 6th Advisory Board meeting. The meeting will be held at The Salvation Army’s Divisional Headquarters, 401 NE Adams at noon. The 2011 campaign marks the 25th Tree of Lights Campaign. The annual campaign traditionally raises about a third of the local annual budget for The Salvation Army.

The Honorary Co-Chairs will help lead the campaign which formally begins November 11 and will run through the last week of January. Funds raised through the Tree of Lights Campaign provide holiday assistance and financial support of various programs that serve the less fortunate in the Peoria area throughout the year.

In 2010, The Salvation Army raised $1,432,018 with the help and leadership of Mike & Kay McCord. The Tree of Lights Campaign formally began in Peoria in 1987 and includes many various programs and holiday events in the Peoria area.