WACOAL HOSTS LOCAL FIT FOR THE CURE® EVENT

Receive a complimentary bra fitting while helping find a cure for breast cancer–

WHAT:   Join Wacoal to help end breast cancer with Fit for the Cure®!  Participate in a Fit for the Cure event and receive a complimentary bra fitting in Wacoal or b.tempt’d intimate apparel, from a Wacoal fit specialist. For every woman that participates, Wacoal will donate $2 to Susan G. Komen for breast cancer research and community health programs. Wacoal will also donate an additional $2 for every Wacoal bra, shapewear piece or b.tempt’d bra purchased at these events.

 For over 10 years, Wacoal has swept the nation educating and fitting more than 604,000 women across 411 cities about the importance of bra fit and foundation and overall breast health. To date, through Fit for the Cure™ Wacoal has donated more than $3.7 million to Susan G. Komen.

In addition, this season Wacoal is teaming up with Hollye Jacobs, award-winning blogger, breast cancer survivor and author of the The Silver Lining: A Supportive and Insightful Guide to Breast Cancer in an effort to provide even more support for women dealing with the disease. In celebration of this partnership, Wacoal has created a limited edition silver strap, with all proceeds from sales being donated to provide copies of the book to women going through breast cancer in communities across the country.

Wacoal is also hosting a contest to win an exclusive trip to Los Angeles where one winner and a guest will have lunch with Hollye and receive $1,500 for a shopping spree in the city! Every woman who participates in a Fit for the Cure event can enter to win (contest ends May 31, 2014).

WHY:  Research shows that 8 out of 10 women are wearing the wrong sized bra. Women should be professionally fitted for a bra once a year to ensure their bra size has not changed as a result of fluctuations in their body.

Breast cancer is the second leading cause of cancer death in American women and accounts for 26% of all cancers among women.  Conducting monthly breast self-examination is an important way to detect abnormalities at an early stage. Take 15 minutes to meet with a Wacoal fit expert while contributing to an important cause and sign up for a monthly reminder e-mail that could ultimately save your life.

WHEN:  Wednesday, May 7, 2014 from 10:00 am – 4:00 pm – Grand Prairie- Bon-Ton/ Bergner’s, 5203 W. War Memorial Dr., Peoria, IL; phone: 309-692-4024

Thursday, May 8, 2014 from 10:00 am – 4:00 pm – Sheridan Village- Bon-Ton/ Bergner’s, 4125 N. Sheridan Rd., Peoria, IL; phone: 309-681-8400

 For more info, email:  Hannah Rood or Jessica Nadaud at hrood@lsagency.com or jnadaud@lsagency.com

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