Members of the Marketing and Public Relations team at OSF Saint Francis Medical Center and Children’s Hospital of Illinois have been recognized among the best in the nation for their work in healthcare advertising, winning Aster Awards in the 2011 competition.
The winning entries and those recognized are:
Gold Asters: Employee Health Icon (Erin Powers and Vickie Parry)
Flu Shot Campaign (Kristen Johnson)
Let It Shine – TV Commercial (Hippo Ad Agency and Judy Winkler)
Silver Asters: Pre-Term Labor (Heidi Wessler and Lisa Robbins)
Gamma Knife Center (Hippo Ad Agency and Vickie Parry)
Bronze Aster: Let It Shine – Radio Spot (Hippo Ad Agency)
The Aster Awards, one of the largest national competitions of its kind, is hosted by Marketing Healthcare Today Magazine and Creative Images, Inc. This elite program recognizes healthcare professionals for excellence in their advertising/marketing efforts for the calendar year 2010.
The 2010 Aster Awards received approximately 3,000 entries from across the United States, Canada, and South America with entries competing against similar-sized organizations in each category. Entries must score at least in the top 16% to receive an award. Judging criteria includes creativity, layout and design, functionality, message effectiveness, production quality and overall appeal. A Gold Aster ranks within the top 5% in the nation, a Silver Aster within the top 12%.
In addition, OSF Saint Francis Medical Center and Children’s Hospital of Illinois are winners this year in the Annual Healthcare Advertising Awards sponsored by Healthcare Marketing Report.
Awards received and individuals recognized were:
GOLD: Building Blocks magazine (Lisa Robbins, Staywell Communications)
SILVER: Breast Cancer Survivor Mailer/Brochure (Erin Powers, Lisa Robbins)
BRONZE: Room Service Menu (Erin Powers)
BRONZE: Recruitment Booklet (Heidi Wessler, Judy Winkler)
BRONZE: Employee Health Logo (Erin Powers, Vickie Parry)
MERIT: Surgery Adventure Map (Erin Powers, Lisa Robbins)
MERIT: Special Video, “Behind the Scenes of the Making of the Let it Shine TV Commercial” (Shelli Dankoff, Jim Kelly)
MERIT: Television Commercial, “Let it Shine” (Hippo Ad Agency and Judy Winkler)
MERIT: Gamma Knife Center Brochure (Hippo Ad Agency & Vickie Parry)