Radio Peoria Participates in an Innovation Workshop Hosted by Startup Peoria
Peoria, IL. (April 23, 2014) – On April 17, 2014 Startup Peoria hosted an innovation workshop for Radio Peoria at the Peoria NEXT Innovation Center. The workshop was designed to inspire innovative thinking, idea production, and strategic implementation within the Cumulus Media affiliate. This was the pilot program for Project | Rocket Science, a 21st Century Learning Lab driven by Startup Peoria that focuses on creativity, technology and collaboration. Project | Rocket Science aims to assist new intrapreneurs in established companies through project-based classes, study groups and action teams in on-site learning labs and off-site workshops.
The one-day workshop was organized into segments to better guide Radio Peoria employees through the process of generating new ideas for their company. Speeches from Founder of Startup Peoria, Jake Hamann and Co-Founder of Startup Peoria, Amy Lambert kicked off the event. They both shared their personal journeys as entrepreneurs and intrapreneurs, and provided participants with a clear understanding of what it means to be an intrapreneur. Intrapreneurs, as defined by Lambert, are “the people within a company who continually have ideas, think a little bit differently and drive shifts that enhance the organization’s ability to innovate and profit.”
After this concept was introduced, participants were divided into brainstorming groups and were asked to develop as many ideas as possible. From here, raw ideas were shared and participants had the opportunity to re-select any idea, group or work on an idea alone. After new groups or individuals had selected a single idea to focus on, they were asked to develop a process to make their idea viable and easily implemented. Ideas ranged from new events to new internal processes for Radio Peoria. The final stage of the innovation workshop consisted of groups or individuals presenting their full idea, and participants voting on an MVP idea to be implemented.
“I wasn’t sure what to expect when we began our session, but once we got started it was actually really interesting,” says Jennifer Smith, Morning Drive DJ on Nash 97.3. “It’s rare in the hustle and bustle of the radio station that we get the opportunity to just sit down and do nothing but brainstorm, so this was a pretty cool way to think out of the box.”
Implementation is now in the hands of Radio Peoria, but Startup Peoria will be involved in guiding them through this new journey. “I’m interested to learn more from my employees and Startup Peoria in order to help our company grow,” says Joan Williams, Vice President of Sales for Radio Peoria. “I couldn’t be more excited about moving forward with some of the ideas presented.”
For more information about Project | Rocket Science, Startup Peoria, or the April 17 workshop,contact Amy Lambert at amy@startuppeoria.com or (309)321-0033.
About Startup Peoria – Startup Peoria exists to develop, encourage and promote the entrepreneurial startup community in the Central Illinois region. Our vision is to provide entrepreneurs and intrapreneurs with the tools, resources and ecosystem to ideate, collaborate and launch successful businesses that contribute to the long-term growth and prosperity of the local economy.
About Radio Peoria – Radio Peoria is the local affiliate of Cumulus Media and is host to WIXO-105.7 the X, WFYR-97.3 Nash FM, WGLO-95.5 GLO, WZPW-Power 92.3, and WVEL 1140 AM. Cumulus Media provides high-impact local marketing solutions in 110 metropolitan areas.